8 Ways to Champion Animals in Your Local Business Marketing Strategy
Image credit: Yoshihide Nomura If you’ve ever had the privilege of being present for a baby’s first joyful encounter with a household pet, you’ll have noticed the profound wonder and excitement of the little one’s reaction. Once upon a time, that was each of us beaming and bouncing up and down with the thrill of meeting our first dog or cat. Don’t lose that joy — be like these Canadian women watching whales from their garden: From our earliest days, most of us have simply loved animals. We fill children’s books with tales of them and choose them as life companions. In many cultures, animals are sources of sacred power, and in all parts of the world, wildlife is absolutely essential to balanced ecosystems. 67% of American households now include pets — that’s the majority of your consumer base signalling just how much animals matter to them. When local business owners and marketers communicate with most customers about animals, shared affinity is ready-built into the exchange, d...
