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Identifying and Filling Your SEO Skill Gaps — Whiteboard Friday

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In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I'm Helen, Head of SEO at Car & Classic, and I am here today to share some top tips on how to identify your SEO skills gaps and how to fill them.  Now that sounds a bit rude, doesn't it, suggesting you have skills gaps? I don't know you. You might be an excellent SEO, and we're sure you are. But you know that thing that we tell our clients and our bosses that SEO is really difficult and it's always changing, and the algorithms, oh, no, they've developed again. Turns out that stuff that we tell our bosses and our clients to keep our jobs, it's actually true, and because of that, we have to keep our skill set evolving and developing to keep up with all the stuff that's changing in...

Identifying and Filling Your SEO Skill Gaps — Whiteboard Friday

Hình ảnh
In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I'm Helen, Head of SEO at Car & Classic, and I am here today to share some top tips on how to identify your SEO skills gaps and how to fill them.  Now that sounds a bit rude, doesn't it, suggesting you have skills gaps? I don't know you. You might be an excellent SEO, and we're sure you are. But you know that thing that we tell our clients and our bosses that SEO is really difficult and it's always changing, and the algorithms, oh, no, they've developed again. Turns out that stuff that we tell our bosses and our clients to keep our jobs, it's actually true, and because of that, we have to keep our skill set evolving and developing to keep up with all the stuff that's changing in...

Google Bard vs. the New Bing

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This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share, and Google extremely concerned about the threat ChatGPT technology poses as an alternative to their core search business. Of course, by now we’ve all also seen various viral posts and tweets showing just how dangerous it can be to use chat AI as a search engine , but that’s a topic for another day. For now, the point is that Bing is making moves. When I perform a search on “old bing” now, I can see this box inviting me to try the new one. You’ll notice a key detail here: it’s only available in Microsoft Edge . Yikes. Big ...

Google Bard vs. the New Bing

Hình ảnh
This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share, and Google extremely concerned about the threat ChatGPT technology poses as an alternative to their core search business. Of course, by now we’ve all also seen various viral posts and tweets showing just how dangerous it can be to use chat AI as a search engine , but that’s a topic for another day. For now, the point is that Bing is making moves. When I perform a search on “old bing” now, I can see this box inviting me to try the new one. You’ll notice a key detail here: it’s only available in Microsoft Edge . Yikes. Big ...