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How To Earn High-Authority Links That Drive Rankings

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My agency, Fractl , was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research , seeking to understand the intricacies of what drove readers to share and, more so, how to pitch journalists to earn media . Our case studies grew rapidly as we built Fractl’s research-backed Digital PR processes, and we quickly earned a reputation as “The Michael Jordan of Link Building,” as claimed by our client, who just renewed an annual quarter-million investment in our services. Yet, the industry hums with debate on this recent Ahrefs post along with the quote: “I think SEOs may overvalue links from media sites. They really don’t seem to have much impact”. For starters, let’s trust Google’s own search experts: Next, let’s consider several other industry studies and thought leaders: “Obtaining links from more au...

How To Earn High-Authority Links That Drive Rankings

Hình ảnh
My agency, Fractl , was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research , seeking to understand the intricacies of what drove readers to share and, more so, how to pitch journalists to earn media . Our case studies grew rapidly as we built Fractl’s research-backed Digital PR processes, and we quickly earned a reputation as “The Michael Jordan of Link Building,” as claimed by our client, who just renewed an annual quarter-million investment in our services. Yet, the industry hums with debate on this recent Ahrefs post along with the quote: “I think SEOs may overvalue links from media sites. They really don’t seem to have much impact”. For starters, let’s trust Google’s own search experts: Next, let’s consider several other industry studies and thought leaders: “Obtaining links from more au...

Data Storytelling: Skills and Elements — Whiteboard Friday

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Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi there. Today we're going to talk about data storytelling. Throughout history, we humans have used stories to communicate information, to cross boundaries, and to also relate to one another. So today we're going to talk about data storytelling and how that can be used as part of an SEO or a marketing consultant's role. We're going to talk about the four main components of data storytelling and the skills that you need in order to create beautiful data stories. Data Science So the first component of data storytelling is data science. So data science is all about knowing what insights you want to extract...