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Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4  is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take a lot of time. In this post, I will show you a great way by which you can leverage the power of GA4 to enhance your reporting by using custom reports . What is the need for Custom Reports? Don’t get me wrong, the standard reports are great. They provide a lot of data. And that’s the problem. They provide a lot of data that you might not need. The default reports don’t provide you with important data: The default reports in GA4 provide a good overview of everything about your website. For example, it will tell you how many new users you’ve acquired. Or how many sessions your website had in a given timeframe. However, they may not give you the specific information you’re...

Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4  is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take a lot of time. In this post, I will show you a great way by which you can leverage the power of GA4 to enhance your reporting by using custom reports . What is the need for Custom Reports? Don’t get me wrong, the standard reports are great. They provide a lot of data. And that’s the problem. They provide a lot of data that you might not need. The default reports don’t provide you with important data: The default reports in GA4 provide a good overview of everything about your website. For example, it will tell you how many new users you’ve acquired. Or how many sessions your website had in a given timeframe. However, they may not give you the specific information you’re...

This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic authority is not something to ignore. Topical authority is closely linked to E-E-A-T (Experience, Expertise, Authority, and Trust), and as of May 2023, it’s confirmed: topical authority is a system Google uses to determine which experts are most helpful to a searcher's news query. You can expect topical authority to weigh into your chances of ranking. Whether you’re reporting on the news or not, there are a lot of crucial takeaways for all sites on the subject of authority and how to rank higher. So, read on as we deep dive into topical authority: what it is, a step-by-step guide on how to earn it, and how you can measure success to get buy-in to your new SEO strategy. Plus, in the end, I put everything together into a quick case study in a...

This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic authority is not something to ignore. Topical authority is closely linked to E-E-A-T (Experience, Expertise, Authority, and Trust), and as of May 2023, it’s confirmed: topical authority is a system Google uses to determine which experts are most helpful to a searcher's news query. You can expect topical authority to weigh into your chances of ranking. Whether you’re reporting on the news or not, there are a lot of crucial takeaways for all sites on the subject of authority and how to rank higher. So, read on as we deep dive into topical authority: what it is, a step-by-step guide on how to earn it, and how you can measure success to get buy-in to your new SEO strategy. Plus, in the end, I put everything together into a quick case study in a...